Don't underestimate the power of prototyping. Too
often the benefits of prototyping an invention are either played down
or completely ignored when "experts" take to the issue. But turning
your idea into a product sample is probably the most important part of
inventing. And if you're not convinced here are five reasons why you
should prototype your invention:
1. It makes patenting easier
For nearly 100 years, our culture has seemingly indoctrinated us in
TV, books and movies to believe that we must patent our ideas
immediately, lest they fall to the wayside or be stolen. It's an
expensive and complicated process to take a rough idea and turn into a
patent, so you wouldn't want to enter that $10,000-plus arena without
being prepared, right?
Prior to 1880 you actually had to have a
prototype built before it could be patented. While it's not required
now, a prototype is a great way to show that you built it first. Also,
building your idea flushes out the benefits and features that may not
have been immediately evident in the rough idea stage. Now, you can
patent that too, which may offer the best protection in the long run.
The
whole process of building a prototype will greatly help you in writing,
drawing and preparing your patent papers, which can save you a lot of
money.
2. Smooth out your invention's design
Once you build your idea into a prototype, now you can actually
test it in real life situations and look out for design or concept
flaws. Some may want to go down the route of building a "virtual
prototype." Now, there are a lot of benefits to having an artist create
a 3D rendition of your product -- you can easily present it to
potential buyers, you can get a low-cost idea of how it will look when
it's built and you can decide on visual features of the product --
however, a "virtual prototype" can't be tested in real life. Remember,
the real world and the virtual world are completely different and 3D
drawings don't account for everything.
In addition, this is a
great time to work out the aesthetics of a product, creating it for the
right user. For example, you want to ensure its size isn't too big or
threatening, if the user will be a child. Alternately you want it to be
durable enough if the user is a mechanic.
Again, all of these
tweaks and such will help you out when patenting, because you know what
to draw up and what the benefits are of these features, which didn't
exist when it was in its conceptual phase.
3. Prototypes determine the manufacturing process
Eventually, whether it's you or the person you manage to sell the
idea to, someone is going to have to manufacture your invention.
Prototyping helps you determine what manufacturing processes will be
required. Will it be injection molded, ultrasonically welded or die cut?
Perhaps
you even have to determine a new manufacturing technique to build your
invention, but you'd need to know all of this before a manufacturer or
a corporation will get on board with your project.
4. Determine the right price
The only way to truly have an understanding of what the product
will really cost to manufacture is by prototyping it. As with
understanding how it will be manufactured, you'll know what the
materials to build it will cost or at least what types of materials
you'll use.
When prototyping, think about the price point you
want to meet. Of course, this should probably have started in design,
but later you may realize you need to build it at a lower cost. It's a
good time to analyze the design and find ways it can be changed to meet
a better cost of manufacturing. And, since you'd be doing this before
you patent, you'll save yourself by not having to file an amendment or
a second patent.
5. It makes it easier to license or sell
With a prototype ready, you'll not only be able to explain what the
features and benefits of your invention are, but also be able to get
into the numbers to explain the costs of manufacturing, how it will be
built, etc. This shows professionalism and companies respect it. For
too long, a lot of well-meaning people have submitted ideas as just
paper drawings or hard-to-interpret patents, but having the prototype
ready to go -- a bonus if you have sample packaging -- means a lot.
There
is also the fun factor when presenting a real, working prototype. Now,
they have something to talk about, look at and interact with. This gets
marketing people going when thinking about how to advertise and
showcase it. It also lets everyone handle it and determine for
themselves the validity of your project. Demonstrations sell.
So,
don't underestimate the power of prototyping your invention. Not only
is it at the very heart of inventing, but it will greatly benefit you
in the long run.
For
nearly 20 years, George Davison has focused his life on helping
inventors, people with ideas and corporations with product development,
licensing and patenting. He is the founder and CEO of George Davison's Inventionland. Learn more at his blog.